Strategy In Blue LLC
Strategic Management Consulting
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Our Clients
“We have served 5 of the 10 largest companies in Colombia”
Managing Partner
THE KEY FACTOR IS NOT THE CONSULTING FIRM BUT THE CONSULTANT
Carlos Henao has advised senior executives and boards of directors of major corporate groups such as Ecopetrol, Sura, Bancolombia, EPM, Nutresa, ISA, Cementos Argos, and Argos, among others, on global strategic management. He worked for four years in Silicon Valley as a manager with global responsibilities at Macromedia, a company with clients in over 100 countries. He also worked at Grupo ISA and Conavi (now Grupo Bancolombia). He holds a Master of Science’s degree in Management from Rensselaer Polytechnic Institute in New York, is a Specialist in Systems from the National University of Colombia, and a Systems Engineer from the University of Antioquia.
Our firm
We have been providing global strategic management consulting services since 2004. We offer simple, practical solutions developed in collaboration with our clients.
We have advised some of the most successful companies in Latin America. That gives us a different perspective—so does our experience as executives and our higher education in both Colombia and the United States.
We are privileged. Our clients could have chosen any consulting firm anywhere in the world, but they chose us. That’s what the Ecopetrol, Sura, Bancolombia, EPM, ISA, Nutresa, Corona, and Argos groups did. And many others.
Our Approach
PRAGMATIC AND SIMPLE
We work shoulder to shoulder with our clients, bringing out the best of their talent and experience in service of their organizations. We believe that when our clients are actively involved, the solutions are better—and they are more committed to implementing them. After all, they’re the ones who shape the solutions.
We help our clients find simple, concrete, and practical solutions they can understand and apply. We focus on the answers—not just the methodology or the format. The answers are simple, because value doesn’t come from volume. We share knowledge because we believe it multiplies when it’s shared. Our clients will call us back if they find there’s more value when we’re there.
We speak clearly and directly, using simple language.
Because we haven’t just been consultants. We’ve also been employees at successful companies in both Colombia and the United States, holding management roles with global reach. We don’t offer advice on things we haven’t done ourselves—because we have real experience. We’ve advised successful companies and award-winning executives and board members to help them become even more successful. We’ve worked with leaders from dozens of countries.
Because we’ve received a global education, learning from the top experts in the field. We’ve studied at prestigious and highly selective universities in Colombia and the United States.
We believe our clients have more knowledge and experience about their business and what can work. We don’t think we know it all, nor do we believe we’re the smartest. That’s why we primarily work through methodological and conceptual guidance—to help our clients define the problems and find the solutions, using the talent they already have. In other words, the work is done with the clients, not just for them. It involves proposing the methodology and approach to tackle the issue, providing conceptual preparation, guiding and validating the analyses and deliverables, steering the participants’ efforts, and facilitating working sessions.
“We have served 7 of the top 10 multilatina companies in Colombia.”
Services
Strategic Management Consulting
Strategy and Planning
To be unique in the eyes of customers and compete to win.
MANAGERIAL GOVERNANCE
To make and execute better decisions more quickly and with less friction.
Business Analytics
To better understand the organization and make and manage better decisions.
Strategic Organizational design
To organize for success.
Boards of directors Design
To create the conditions for the board of directors to effectively contribute to the company’s success and not just focus on control.